Category Leadership: Launching Expedition Cruising's Premier Forum
The Brief
To category-define expedition cruising for the Expedition Cruise Network and create a standalone forum for the stakeholders, partners and buyers involved in this.
Our Approach
To spotlight the booming expedition cruise market and position Expedition Cruise Network (ECN) as the industry’s leading voice, we created a bold new platform for connection and growth in the form of a one-day dedicated conference.
LOTUS launched the ECN Conference—the first dedicated event for the expedition cruise sector—bringing together cruise lines, tourism boards, agents, and buyers under one roof. From shaping the agenda to securing top-tier speakers, we built a dynamic forum for insight, networking, and business that was solely dedicated to this increasingly popular holiday choice.
To further amplify ECN’s position, we hosted a media awards event celebrating excellence in expedition cruise journalism—securing visibility, credibility, and conversation across the industry and rewarding the media who are so importantly supporting this sector and providing valuable editorial.
