Creating Advocacy and Unlocking Strategic Relationships for Cruise Saudi
The Brief
To amplify Cruise Saudi’s mandate to develop a full-suite cruise ecosystem in Saudi, with the goal of positioning the Kingdom as a premier global cruise destination.
Cruise Saudi’s mandate includes infrastructure development, shorex creation and the launch of the first Arabian cruise line, AROYA Cruises, to showcase Saudi’s culture, heritage and natural wonders.
Our Approach
Alongside our high-impact global communications campaign designed to boost visibility, credibility, and strategic influence across the cruise and tourism sectors we focused on thought leadership, stakeholder management and outreach and driving global advocacy.
Our thought leadership strategy orchestrates C-suite level speaking slots, panel discussions, and high-profile networking engagements placing Cruise Saudi at the heart of the global cruise conversation.
Our advocacy programme is devised to build relationships, highlight Saudi Arabia’s cruise potential and attract global interest and partnerships.
This is all underpinned by senior-level counsel working alongside the in-house senior and C-suite level team providing strategic guidance, industry insight and leveraging relationships.
