Aseer: Launching a Destination Brand with Trade & Media Impact
The Brief
To unveil Aseer’s first-ever regional destination brand, driving awareness and excitement through a high-impact launch and targeted brand and trade campaign across local and regional audiences.
Our Approach
We orchestrated a standout launch event supported by strategic media and trade engagement to build momentum around Aseer’s new identity as a tourism hotspot.
We secured widespread coverage across top-tier business, lifestyle, and travel media in both local and regional markets positioning Aseer as an attractive investment opportunity for hospitality, construction and infrastructure entities whilst growing awareness of its potential as an emerging destination.
In order to engage trade stakeholders we facilitated high-value meetings with tour operators and investors at major global trade shows, laying the groundwork for long-term collaborations.
