Launching AROYA: A Cruise Line Debut with Global & Regional Impact

For this significant launch we set our sights on making waves worldwide with a territory nuanced, multi-language campaign whilst ensuring strong booking performance from the local and regional markets.

LOTUS developed a powerful media outreach and content strategy, securing high-impact coverage across top local, regional, and international news and lifestyle outlets. To amplify the buzz, we curated and hosted an exclusive fam trip program, bringing on board influential journalists and the region’s most-followed content creators to ensure that AROYA’s launch and first season were a commercial success.